The CBG will tell you:
- What price you should offer for your new/used car and why.
- What you should demand for your trade-in and the difference between the two.
- What interest rates and terms you should qualify for and the payment you should expect for 60 months.
- What taxes and fees you should pay.
- What extras you will be offered at delivery such as rust treatment, paint sealant, extended warranties and other insurances, and what to do about each.
That all adds up to the Bottom Line.
Why The Bottom Line Guide Works
The short version is contained in the name Bottom Line Guide. Dealers want to control you and they always try to negotiate from the top down. That is, full MSRP on asking price for their car and below wholesale for your trade - they want to start the negotiation at the top and make you fight to get more money for your trade and to get them to come off of their asking price. They present you with figures that contain a huge gross profit and try to keep as much of that profit as possible. They are in control.
AutoDealAdvisor turns the tables on the dealers. We take control. You present the dealer with your Bottom Line Guide and demand that he meet or beat the ADA deal. The result is that you are in control negotiating from the Bottom Line Guide and making the dealer justify and sell you on paying any amount over ADA's recommended Bottom Line.
AutoDealAdvisor's Bottom Line Guide takes control of your car deal away from the dealer and leaves it where it belongs - with you!
Food for thought
The automobile is a huge part of our culture. A car represents our individual liberty. The ability to go where you want when you want has a strong pull. Its purchase has evolved into an emotionally charged event/ordeal. You got the "Bug", the vibrant new colors, the new car smell, the circus-like atmosphere, the free coffee and doughnuts all aimed at getting you to let your guard down - to make hasty emotional buying decisions. All designed to cause you to make a $BIG$ mistake. Don't do it - get ADA's certified Bottom Line Guide and let the dealer make the mistakes.
Remember these guys negotiate car deals for a living while an automobile is one of the only items we will ever purchase where the price is negotiable.
Americans flock to dealerships armed with internet information only to be fleeced. For $19.95 you are no longer a sheep being led down the path of high dealer profits. You are the shepherd leading the dealer with your Bottom Line Guide.
